The work
Some of the ads
Every one of these was designed by me, for a client account I was running at the time.
Results
What the accounts have done
Some of the accounts I’ve run recently.
A UK clear aligner brand
£249,000 of Meta spend
Built from nothing. The store behind it has done £1.52m, with Meta as the only paid channel it has ever run.
A UK fashion brand
£603,000 of ad spend
£1.33m in revenue, profitable throughout. Paid search, shopping and Pinterest, all built from scratch.
Another UK fashion brand
£155,000 of ad spend
£302k in revenue, roughly double the spend, on channels that didn’t exist before I set them up.
Before the agency I spent two years running paid social in-house at Bathmate. It’s a product Meta would rather nobody advertised, so every ad sat one word away from rejection.
They had Google working and a graveyard of failed Meta attempts. I learned what the platform will and won’t allow, how to say the same thing five different ways until one of them lives, and got the channel running properly from almost no spend.
Running ads for a brand Meta actually likes is considerably easier.
Fit
Am I any use to you?
I’d rather tell you no on a fifteen minute call than take money for something that was never going to work.
Probably, if
You’re already selling something people want. You’re spending on ads, or you’re ready to start. And you want one person accountable for the result rather than an account manager relaying messages.
Probably not, if
You’re picking on price. You want to approve every ad before it goes live. Or the product hasn’t sold yet, because ads won’t fix that and I’ll say so on the call.
Do you use AI to make the ads?
Is there a contract?
What does it cost?
How involved do I need to be?
What happens when something stops working?
What if I’m not running ads yet?